Sukitusvalvonta Pro Oy specialises in designing, sourcing and overseeing the rehabilitation of old sewer pipelines by means of a technique known as cured-in-place pipe (CIPP).
Website: Sukitusvalvonta Pro Oy
Sukitusvalvonta Pro wanted a database that provides not only accurate information but also the capability to support customer acquisition in the long term. “We have found Metroc’s software extremely useful”, says CEO Heikki Jyrämä.
Covering all stages of the customer acquisition process
The information that Sukitusvalvonta Pro is most interested in relates to housing cooperatives’ and property companies’ renovation projects. “Metroc’s software shows us both past and upcoming projects”, Jyrämä explains. “The database also contains a vast array of other information on companies, which the comprehensive search functions make easy to find.”
Having access to detailed real-time information has played a big role in Sukitusvalvonta Pro’s search for potential customers. “We know that getting in on projects early is important and that we need to be involved as soon as planning begins. Metroc’s software gives us information about housing companies’ upcoming renovation projects and therefore allows us to contact them at an early stage of the process and offer our services”, Jyrämä adds.
“We know that getting in on projects early is important and that we need to be involved as soon as planning begins. Metroc’s software is constantly giving us new prospects to add to our sales funnel.”
– Heikki Jyrämä, CEO
Contacts made based on information retrieved from Metroc’s database have led to numerous requests for quotes as well as sales, and the software doubles as a simple CRM system. “I recently reached out to a property manager regarding their housing company’s upcoming project, and they responded with a request for a quote”, Jyrämä says.
Systematic approach pays off
Sukitusvalvonta Pro is well aware of the importance of systematic sales and marketing, and Metroc’s software is also helping the company to build long-term customer relationships.
“Generic email campaigns do not work in our industry. Even if you do not get a sale on your first attempt, reaching out to potential customers personally makes them more likely to remember you and ask you for a quote in the future”, Jyrämä says.
“Generic email campaigns do not work in our industry. Metroc’s database gives us knowledge about potential customers that we can use to personalise our marketing correspondence and make more of an impression.”